Togoboat is a rental inflatable catamaran delivered to your door and a community-created map of all the places where you can launch a boat for a romantic picnic, fishing, swimming from the boat, chatting with friends… The possibilities are endless.
It is ideal for a leisurely stroll on the lake. You can take a picnic with you to the water and swim with friends. Suitable for any event with up to 4 people in open water.
The quality and ergonomics of the product are in the first place. The convenient location of the valves and the high-performance electric pump make it easy to install on the water in just 15 minutes.
The stable and spacious 11-foot catamaran is designed for 2 adults, 2 children and a dog. The open bow is designed for easy exit from the water.
Initially, the founders of Togoboat approached CMF with a request to develop a design and logo for a pair of inflatable catamarans, but it soon became clear that the goal was more ambitious.
They wanted to create the best catamarans for a simple and enjoyable holiday.
The project quickly grew into a full-fledged design work, defining the position of every smallest detail and taking ergonomics and usability to a new level. We even designed a duffel bag and a biscuit bag for easy transportation of electric boats and accessories.
Research
Research in the field of inflatable marine products, the study of submarines, boats, catamarans and other products.
Study components and parts to familiarize yourself with the terminology, understand the functionality of the parts, identify user needs and problems.
Search for the best products on the market, study of typical shortcomings, ways of improvement and ideas for functional and visual differentiation of inflatable catamarans
Ergonomics and UX development
Work on the large and small versions of the catamaran at the same time. Determination of the dimensions and location of each part.
At this stage, the work is completely detached from colors, materials and finishes.
We focus on functionality, comfort and logic.
Brand CMF Design
After fundamentally defining the product and its details, we move on to defining the brand graphics, product color, materials, and finishes.
Togoboat is located in California, so the inspiration for the graphics and mood was the iconic California sunset.
We develop several CMF design proposals based on the shape and colors of the logo.
We go through an iterative process of designing and finalizing the CMF until the colors, materials, and finishes are fully defined for both versions of the E-boat.
Samples. Production and testing
We create a technical design presentation for clear communication with the factory. The Togoboat team orders the first samples and their production begins.
Modification of the design
For legal reasons, the Calimaran team changes its name to Togoboat and develops a new logo.
We replace the logo with E-boats, refine the remaining details and update the design presentation for production.
Production. E-boats for sale and use.
The Togoboat team begins serial production and delivery of catamarans to its satisfied customers.
https://www.youtube.com/watch?v=2NHgpmHdY2c&t=9s&ab_channel=togoboat
