Previously, Tooba used a commemorative plaque stylized as a Play button, but the desire for uniqueness led them to us.
We have created a concise but emotional design, where each line echoes the brand logo, and the illusion of flight emphasizes the desire to inspire and elevate.
This trophy is not just an award, but a visual metaphor for the values that the award seeks to emphasize in its laureates. Now the trophy has become not only the embodiment of Tooba’s personality, but also a recognizable art object that embodies the mission of the award – to celebrate those who change the world for the better.
ANALYTICS AND BRIEF
We analyze the Tooba brand, the current situation, existing awards and determine the key criteria to ensure that the new statuette is elegant and timeless.
We determine that the award should be symbolic and minimalistic, with the Tooba logo in the shape of a heart and emphasis on it, using high-quality materials such as metal, acrylic or stone, and combining sophistication with durability.
Elegance Prestige Durability and recognizability
We draw up and agree on the terms of reference for the project, then proceed to the development of design concepts.
Development of design concepts
Conducting a rough sketch search
Having selected 5 sketch concepts, we develop them in 3D.
THE CONCEPT OF KINDNESS IN THE HEART
Compact and monolithic shape Simple geometry with soft edges Metal heart contour on a transparent base
BIG HEART CONCEPT
Large-scale, monumental silhouette You can put flowers in the center Our beloved
CONCEPT TRADITION
Classic Award Shape with Dynamic Proportions Upward-Facing Silhouette
The contrast of the solid base and the light upper element
ASPIRING HEART CONCEPT
Dynamic slanted composition Modern style with an asymmetrical accent
Lightness and airiness thanks to a slim metallic silhouette
FLOATING HEART CONCEPT
Visual effect of weightlessness Heart as a central element enclosed in a transparent form
Balance between massiveness and lightness
After overcoming the difficulty of choosing between the 2nd and 5th concepts, Tooba chooses the latter and, after analyzing it with the production contractor, asks us to finalize the design and adapt it to the limited production capabilities of the latter.
Elaboration of design details
We make paper layouts for calibrating the size, adjust it and prepare technical drawings for the manufacturer
We develop several proposals for making an award
PROJECT RESULT
CUSTOMER FEEDBACK
“The work turned out to be incredibly inspiring. The design of the statuette for the Tooba International Award turned out to be not only aesthetically attractive, but also deeply symbolic. The heart, made in an exquisite gold color, reflects the idea of selfless love and care that we seek to encourage through this award. Rodion was able to convey our values and create a symbol that is admired by everyone who sees it. This statuette has truly become the embodiment of our mission and desire for charity.”
Ramazan Medzhidov, founder of Tooba.
TEAM
Rodion Usaev – project management, art direction, elaboration of details.
Andrey Rodyukov – conceptual 3D modeling and visualization.
Daria Kournikova – 3D visualization.
