Togoboat is a rentable, inflatable catamaran delivered to your door and a community-built map of all the places where you can launch the boat for a romantic picnic, fishing, swimming off the boat, socializing with your friends… opportunities are endless.

It is perfect for a slow paddle around the lake in the morning.
For bringing a picnic on the water and swimming around with a couple friends.
It’s for any activity with under 4 people on fair waters.

The quality and ergonomics of the product come above everything else.
Convenient valve locations  and high performance electric pump make it easy to set up on the water in just 15 minutes.
Stable and spacious 11′ catamaran made for 2 adults, 2 kids and a dog.
The open bow is designed for easy re-entry from the water.

Togoboat founders initially asked for CMF design and logo for a pair of inflatable catamarans, but it soon became clear that the goal was more ambitious.

They wanted to produce the best catamarans simple and enjoyable recreation.

The project quickly grew into a full-fledged design work, determining position of every smallest detail and bringing ergonomics and usability to a new level. We even designed a duffel and a dry bag for the convenient transportation of electric boats and accessories.


Research

Research the field of inflatable marine products, exploring subs, boats, catamarans and other products.

Dive into components and details to get familiar with the terminology, understand functionality of parts and needs adressed.

Search for best products on the market, explore common imperfections, ways for improvement and ideas for functional and visual differentiation for inflatable catamarans


Ergonomics & UX Development

Work simultaneously on a large and small catamaran versions.Define dimensions and locations of every detail.
At this stage the work is completely dettached from colors, materials and finishes.
We focus on functionality, comfort and logic.

Analyse ergonomics and usage scenarios. Propose new solutions that improve upon comfort and offer new possibilities. 

Brand & CMF Design

After principal definition of product and it's details we switch to the definition of brand graphics, product colours, materials and finishes.

Togoboat is located in California, so the inspiration for both graphics and mood derives from the iconic Californian sunset.

Initial logo is created by a Marta Ambrosetti, a talented graphic designer.
Its bright colors are associated with vibrant sensations and are ideal for weekends and vacations.

We develop several CMF design proposals drawing inspiration from the logo.

We go through iterative process of design and CMF refimenent, till colours, materials and finishes are defined competely for both versions of E-boats.

Samples. Production & Testing

We create a technical design presentation for a clear communication with the factory.
Togoboat team orders first samples and their manufacturing starts.

When samples are delivered, Togoboat team tests them and generates feedback.
We refine positions of walves, length of the oars and other ergonomic details.

Design Refinement

For legal reasons, the Calimaran team changes its name to Togoboat and develops a new logo.
We replace the logo on E-boats, refine the remaining details and update the presentation of design for production.


Production. E-boats in use

The Togoboat team begins mass production and delivery of boats to their delighted customers.