We have successfully completed the process of registering the USAEV trademark and this is an important stage in the development of the studio.
In connection with the registration, we are gradually updating the name and moving from USAEV DESIGN to USAEV.
The new name is shorter, more accurate, and more powerful about what we’re heading for. It goes beyond the descriptor and opens up more opportunities for further growth, expansion and development.
At the same time, yellow appears in the visual identity, which can complement the font logo and studio materials. This is the color of energy, ideas, impulse, optimism. It conveys the character of the brand and my own view of the world, work and development well.
For me, this is not just a formal name change, but an important step forward. I believe that USAEV is a more accurate and promising basis for the next stage of the studio’s development.
